Custom websites & CRMs

Built around you.Not the other way around.

Most CRMs hand you their boxes and expect your business to fit inside them, so half the follow-up never happens. We build yours around the way you already work, then it does the chasing.

Free 20-minute call · No pitch · No obligation

110Features
38Industries
400+Clients
20Minute scoping call
Insurance

JT
Janelle Torres
Household
Active
Your industry

Pick your trade. See exactly what we'd build.

Not a brochure. Each one opens into the real problems in that business, how the system solves them, and every field it tracks.

The catalog

We build for these too.

Thirty more trades we have scoped systems for. Open any one to see the problems we solve in it. Search yours, or tell us on the call if it is not listed.

30
Booking, selling, and a full week

An empty slot never
pays for itself.

Every gap on that calendar is a haircut, an appointment, a job or a closing that somebody else did instead. This is the part of the system that exists to fill them.

  • They book themselves, at any hour. Your own booking page, one per barber, agent, provider or crew. Most bookings happen after you have gone home.
  • A missed call turns into a text. The ones who call while you are busy usually call the next place on the list. This catches them in seconds.
  • New leads get worked first. Untouched after five minutes and it escalates. In most trades the first business to respond takes the sale.
  • Reminders cut the no-shows. Text and email ahead of every appointment, with confirmations writing back to the calendar.
  • Cancellations refill themselves. The slot goes to a waitlist automatically instead of sitting empty at 2pm on a Tuesday.
  • Deposits hold the slot. A card at booking on the appointment types that get skipped most.
  • Regulars get pulled back on their own cycle. Three weeks for a cut, six months for a cleaning, one year for a review. Timed per customer, not per campaign.
  • Quiet customers resurface. Anybody who has not booked in the window you set becomes a call list with a reason attached.
This week15 booked
Mon
Tue
Wed
Thu
Fri
Every fill tagged with what brought it in
Two halves of the same system

What they see.
What you see.

One side reaches out in your name. The other keeps score on everyone doing the reaching.

Out front
Everything the customer touches

Your number, your domain, your name on it. Nothing they receive looks like it came from software.

  • Texting from your own numberTemplates you write, drip sequences, two-way replies that land on the record, and a promo blast when you need the week filled. Opt-outs handled without anyone thinking about it.
  • Email from your domainSent as you@yourbusiness.com, branded to match, and logged against the customer automatically. Open and reply tracking on the ones that matter.
  • Landing pages that do a jobOne per campaign, per service, per agent or per location. Each has its own form, its own number and its own tracking, so you know which page produced which customer.
  • Booking and intakeThey pick a time, fill out what you need before they arrive, and a record is created without anyone typing it in.
  • A portal with their name on itAppointments, documents, balances, packages and referral links. The questions your front desk answers all day, answered without a call.
  • You hear about it instantlyEvery form, call and reply pings whoever owns it. A new lead is worked in minutes rather than found tomorrow.
Back office
Everything you need to run it

The side your customers never see, where you find out what actually happened this month.

  • Every sale, attributedWho closed it, what product, which source, what it was worth and whether it stuck. By person, by team, by month, live rather than reconstructed.
  • Every lead, costedSource, spend and close rate per channel, so you can stop paying for the ones that only ever call.
  • Agents and employeesRoles, permissions, hierarchy and territory. Owners see everything, managers see their team, everyone else sees their own book.
  • Pay that explains itselfCommission by product and level, splits, overrides, booth rent, chargebacks and payout statements that show the math.
  • Onboarding and credentialsNew hire checklists, training paths, licences and certifications with expiry alerts before anything lapses.
  • Alerts when it needs a humanUntouched leads, stalled jobs, failed payments, expiring credentials and anything sitting too long, sent to whoever can fix it.
The platform

Open what you actually
want to know about.

Four areas, none of which you have to scroll past to reach the next thing.

Whose name is on it

Your brand. Everywhere.
Ours nowhere.

Nothing you hand a client should look like it came from a vendor. It all carries your name, and if you do not have a brand yet, that is part of the build.

  • Your logo, colors and typeface across the CRM, the website, the portal and every email and text that leaves it.
  • Your domain, registered in your name. We buy it or move it, run the DNS and the certificate, and put your business email on it. Agents log in at your address and clients book at your address.
  • Your app in both stores, under your developer account, with your icon and your name on the home screen.
  • Your documents. Proposals, quotes, invoices and signed agreements all come out branded to you.
  • White-label for a downline or partner. Their organization runs under their brand, with their agents and their pricing, separated from yours at the database level.

No brand yet? We build it. Logo, color palette, type, business cards and the site it all lives on, designed before a line of the system gets written. You leave with an identity, not just software.

GS
Gold Standard
app.goldstandard.com
ClientJanelle Torres
Next stepRenewal review
Sent fromGold Standard
Book with us
Same platform · Different brand
Why the name

Every tool you use,
working as one.

Most businesses run on five or six tools that have never met each other. The website does not know the CRM. The CRM does not know the calendar. The calendar has never heard of payroll. Nothing tells you anything until somebody exports all of it into a spreadsheet on a Sunday night. We pull whatever you use into one system where every piece knows about the others, and build whatever is missing.

Five logins, five bills, five versions of the truth
Website Texts & email Calendar Pipeline Pay & reporting

One system. Sales, integrated.

Already paying for something? Bring it.

You do not have to rip anything out to start. Whatever your team already lives in gets connected and keeps working, except now it talks to everything else. Over time most people switch pieces over because they want to, not because we made them.

ZillowMLS feedsGoHighLevelRingyTextDripSalesGodTwilioTelnyxStripeQuickBooksGoogle WorkspaceMicrosoft 365CalendlyZapierGustoADPand anything with an API

Open API and webhooks, so if a tool is not on this list we connect to it anyway.

The real number

What the current setup
costs you every year.

Not what our software costs. What doing nothing costs. Move the sliders to your own numbers. The math is shown, so you can argue with it.

Walking out the door each year
$0
Leads never worked twice$0
Customers who never came back$0
Hours spent chasing instead of selling$0

Admin hours costed at $30 an hour. Repeat business valued at 60% of a first sale. These are your numbers, not ours. If the total looks wrong, move the sliders until it is right. Most people move it up. Worth remembering you already paid for those leads, and the leak grows as you do.

$250Starting at

Now put our number next to that one.

Services start at $250, and every build is quoted after a twenty-minute call, because a one-chair barbershop and a thirty-agent brokerage are not the same job. Whatever the number above says, this costs a fraction of it.

Nothing here is a template you get squeezed into. Whatever feature or idea you describe, our engineers build it. If it does not exist yet, that is not a reason it cannot be in your system.

The offer

Here's exactly what you get.

One build, one price, agreed before anything starts. No hourly billing and no change orders for things we should have asked about.

The BuildEverything below, scoped and priced on the first call
✓
Your website, designed and writtenNot a template. Booking pages per staff member, intake forms, a client portal, and referral links that feed straight into the system.
✓
Your CRM, built around your fieldsWe map how you actually work, then build it. Your stages, your terminology, your org chart, your permissions.
✓
Your data moved overSpreadsheets, old CRM, notebooks. Mapped, de-duplicated, and loaded. Anything that doesn't fit cleanly we show you rather than dropping.
✓
Automations switched onReminders, follow-up sequences, renewal lists, review requests. Set up and tested against your real customers before launch.
✓
Texting turned on properlyYour own number, carrier registration handled, consent capture on every form, opt-outs honored automatically.
✓
Your app on both storesiOS and Android under your name and icon. We prepare, submit, and maintain it.
✓
Your team trained on your own dataNot on demo records. Plus a training path new hires work through so you're not shadowing someone for a month.
✓
Anything you can describe, we can buildIf you want a feature that does not exist in any CRM you have tried, describe it on the call. Our engineers build to your idea rather than fitting you to a template.
✓
Support and changes that don't need a ticketFields, stages, and automation rules are yours to change. We're on the other end for everything bigger.
Get it scoped and priced

Built by engineers, not assembled from a template · Quoted in writing first

You see it working before you're committed

You don't approve a mockup and hope. You get a working system loaded with your own customers, and you use it. If it isn't right, we change it. And if you decide it isn't for you at that point, you walk away and owe nothing further.

Builds are taken a few at a time. Every one is built by hand around one business, which caps how many can run at once. If the calendar's full, we'll tell you on the call rather than after you've paid.

Questions

Common questions.

What does it cost?+

It depends on how much gets built, so we price after the scoping call rather than guessing here. There's a one-time build cost and a monthly hosting and support cost. You'll have both in writing before you agree to anything.

What happens to my current customer list?+

We move it. Spreadsheets, an old CRM, a notebook. We map your columns to the new fields, remove duplicates, and load it. Anything that doesn't fit cleanly we show you rather than dropping it quietly.

What if I need something added later?+

Fields, stages, dropdown options, and automation rules are yours to change without a support ticket. Bigger work, like a new module or a new integration, is quoted separately, and we tell you which bucket a request falls into before you commit.

How long does it take?+

A typical website-and-CRM build runs weeks, not months, and you'll be working in it before it's finished. What stretches it is connecting to software you already run. You'll get a date on the first call and know what could move it.

Do I own it, or am I renting?+

Your data is yours and you can export all of it any time, in a format you can use. The software is hosted and maintained by us, which is what keeps it secure and updated. If you leave, you leave with everything you put in.

I'm a medical or dental practice. Does this work?+

For scheduling, intake, recall, referrals, and billing follow-up, yes. It is not a certified electronic health record and shouldn't hold clinical charts. Say so on the first call and we'll map what stays in your practice software and what moves over.3

Can I text my customers from it?+

Yes, and we handle carrier registration to get you sending. Automated marketing texts to a cell phone generally require written permission first, so consent capture is built into your forms and opt-outs are honored automatically. That's a starting point rather than legal protection. Your industry may add rules on top, so have your attorney review the plan before sending at volume.

Stop paying for leads
nobody calls back.

Twenty minutes. You walk us through one real customer, start to finish. We tell you what we'd build, what it would cost, and how long it takes. If it's not worth it for you, we'll say so on the call.

  1. Quoting requires your own carrier appointments and, for Marketplace and Medicare, the licensing and certifications those programs require. We build the comparison and proposal tools; enrollment happens through the carrier or exchange systems you're already approved to use.
  2. Commission tracking, splits, chargebacks, and payout statements are built in. We are not a payroll processor. Totals export to whoever runs your payroll, so withholding and filing stay with them.
  3. Systems we build are not certified electronic health records and are not intended to hold clinical charts or protected health information unless specifically scoped and contracted for that purpose.
  4. MLS access depends on your board's rules and data license. We connect to what you're permitted to use.
  5. App Store and Google Play listings are published under your own developer account. Both stores review submissions and set their own policies; we prepare and submit the build and handle updates.